BradBerens.com
Thoughts about where our real and digital worlds collide.

  • Fleeing the Emerald City, a Microfiction

    What happens when you sign up for a hi-tech digital behavior modification program to get healthy, but you don’t much enjoy the experience? I’ve been experimenting with microfictions, short SF stories (1,000 words or less) that help me explore and illustrate aspects of how our lives might evolve within digital transformation. Here, then, is another microfiction.…

  • Jokes, Puns, Politics, and Other Nonsense

    Why do we laugh at jokes but groan at puns? And what does this have to do with politics and Experience Stacks? (Issue #109) Here’s a puzzler: why do we laugh at jokes but groan at puns? I admit this is an overgeneralization. Not every joke is funny, and not every pun is groan worthy, but it’s not a…

  • Wendy’s, Google, and Instagram

    Three times the media missed important context in the last week. I read a lot of High Quality News and avoid the Low Quality variety (see the helpful way that Ad Fontes Media defines these categories). Even topflight news can be so focused on short term events that they forget to ask context questions, by which I…

  • A “Breakfast at Tiffany’s” Happy Meal?

    The giant luxury goods company LVMH is getting into the entertainment business. What are the opportunities and obstacles it faces? A few days ago, luxury conglomerate LVMH announced that it was getting into the entertainment business. In a joint venture with Superconnector Studios (a consultancy): LVMH will seek to bolster promotion of the group’s brands—which include fashion houses Louis…

  • Walmart, Vizio, Amazon, and Experience Stacks

    This week, WSJ reported that the grocery giant is in talks to acquire a TV manufacturer: why is this a good idea, and how does it help Walmart compete with Amazon? (Issue #106) Attentive readers will remember my earlier explorations of Experience Stacks, which are the idiosyncratic collection of prior experiences somebody brings to bear on…

  • Retro Futures: “Wag the Dog” and Deep Fakes

    A classic 1997 movie about technology-fueled misinformation shows how democratized deception has become in 2024, and why we shouldn’t call them “deep fakes” in the first place. Typically, when I write about retro futures I’m exploring what a classic work of science fiction got right and wrong about the future and what that says about life today.…

  • Experience Stacks and Matthew Perry (R.I.P.)

    When social media surfaced a clip of the late “Friends” star on “The West Wing,” it activated crashing contexts that explain how Experience Stacks work and why they can be powerful. I am more aware of Matthew Perry after his premature death last October than I ever was while he was still alive. In part…

  • Why Nikki Haley Should Stay in the Race

    Conventional wisdom doesn’t apply in unconventional times, plus two not-so-secret rules of presidential politics.  Back in 2017, film director Judd Apatow shared an only slightly tongue in cheek rule about presidential politics: the funnier candidate always wins. “Reagan was funny. Bill Clinton was funny. Bush was funnier than Gore. Obama was funnier than probably anybody who’s…

  • TV Is Doing Just Fine… For Now

    A new op-ed about the possible end of “peak TV” misses the real story.  Film historian and critic Peter Biskind’s op-ed in The New York Times hangs black crepe, mourning the end of peak TV. The funeral came at last week’s Emmy Awards, with an open casket where viewers could see the cast of Succession. Biskind’s piece went…

  • 20 Years of Innovation!

    This week, I share a new infographic tracking two decades of transformational companies and products. Plus, “13 Ways of Looking at Las Vegas.” (Issue #101) I had a ball leading StoryTech tours of the show floor at CES in Las Vegas last week. This year’s distinct theme was AI. My favorite exhibit was Timekettle from China: it’s one of…